DISPLAYING YOUR ARTWORK
There’s nothing more rewarding to an up-and-coming artist than seeing his or her paintings, water colors or signed prints on display in an art gallery! Opportunities often arise to display your artwork in other settings, as well, which may or may not be a good idea, depending on the setting and the people who will be viewing your work. A lot of people buy art while traveling on business trips or vacations and many of these purchases are “impulse buys.”
If you are an artist and wondering whether to display your hours of work for the public to view, consider these factors:
1) You want to attract potential buyers to your work, but you also want you’re art protected from damage by people or environmental factors, so the first thing you should clarify is whether the displaying establishment or you will be responsible for maintaining insurance coverage to protect against damage or loss of your work.
2) Before committing to display your work in a public area, ask the proprietor of the property if you can have an “opening” to which you can invite friends and family to produce a crowd that will attract other people who enjoy viewing and purchasing artwork. The announcement of such an opening event can be done via local newspapers, the property owner’s website (or other applicable websites), on-site via posters and/or flyers that are given to visiting patrons or by you via email or whatever other means you may think would be effective.
3) For displaying your fine artwork, you should pick a site that has a lot of people traffic, but that isn’t an area where those people are in a hurry and distracted by whatever they may be doing. You need to pick a site where people are leisurely walking and have time to stop and view the artwork on the walls, easels or other display modes.
4) You have to be the person in charge of selecting the sites for displaying your various artworks so that you can make sure your productions will look as good as possible. You don’t want your work to end up on display in some darkly lit corridor or where the room or its contents (furniture, rugs, carpeting, painting, etc.) appear shabby, dirty or dreary.
5) Your artwork should appear as if it’s being shown in an art gallery, even if it’s on display in a restaurant, hotel or other place where the sales of artwork are not common. This can be easily accomplished with the use of lighting, which highlights your work and draws the attention of potential buyers.
6) You may want to consider asking the property managers if they would be willing to trade their services in exchange for the display of your work. For instance, if you are displaying your artwork at a hotel, you may want to ask for complimentary room accommodations or, if you are displaying your artwork in a restaurant, you could ask for complimentary meals in exchange for allowing the display of your work. This can be a means of compensation for you, especially in the event that none of your artwork sells during the display period.
7) Another thing to consider is giving the display property proprietor a small percentage of the purchase price for any artwork you sell at their location.
8) If you decide to display your work, make sure that your full contact information is easily visible and situated very close to your display.
9) Along with your contact information, you should display full details of how the artwork will be sent to the new owner, including crating and shipping means and who will pay the applicable charges. Providing this relevant information with your artwork clarifies questions the potential buyer may have and results in a greater probability of selling your work to interested parties.
10) You need to make it easy for potential buyers to pay you for the sale of your artwork, so you should consider accepting multiple types of payment, including credit cards, debit cards and PayPal-type means of compensation.
If you follow these simple advisement’s you can achieve a great event for displaying your work and generate income from doing so! Read More